Client: Amazon Go
Agency: Amazon
My Role: Art Direction + Design

What is it?

Amazon Go launched a $1 Icee promotion at the Mill Creek Go store over five Saturdays in Q4 2022, aiming to close the session gap and drive traffic. The goal was to attract locals and families by celebrating Saturdays as a special day for treats, offering the #1 selling Product at this location.

What did I do?

As the designer, I created printed signage and digital assets to promote the $1 Icee and highlight the bundle deal featuring hot coffee and donuts. The design focused on vibrant visuals to capture attention and drive awareness, ensuring a consistent experience across physical and digital touchpoints.

What were the results?

The promotion successfully increased foot traffic, contributing to an incremental impact of 200 sessions per day, with a total of 1,000 sessions reached by the end of the campaign. If successful, the assets were to be repurposed across other Bowser stores in 2023.